![]() ![]() After a certain numbers of views per book, readers are prompted to purchase either a chapter, or the entire book. This means that every section inside and Inkling book has its own URL that can be indexed by search engines, or shared individually so that readers can more easily discover, share and buy the book directly while searching. The platform enables books to be indexed by search engines like Google and to be seen by users when searching for relevant keywords. The platform allows publishers to create interactive content experiences, integrated multimedia, images, audio and video into both existing and digital-first books and publish to multiple platforms with one click, automatically formatting that content for any screen size.īut the real key to Habitat is its integration of Inkling’s new “Content Discovery Platform,” which essentially allows publishers to turn Google into a storefront for their books. The free, collaborative digital publishing environment now allows publishers to coordinate and communicate in realtime from first edit to final publish in the cloud. Today, Inkling is officially unveiling a new and improved Habitat, which has developed into a true end-to-end solution for professional publishers. Since February, Inkling has been hard at work at not only offering professional publishers a way to make their content interactive, but to provide a better way to distribute and discover that content. While Amazon has the Kindle and Apple has the iPad, the big publishing companies don’t have their own digital stores or devices, nor do they have the tools that would allow them to easily digitize their enormous libraries. While iBooks makes it easy for teachers and amateur authors to publish their own textbooks optimized for the iPad, Inkling’s new platform targets the other end of the spectrum: Professional publishers an industrial solution. Inkling first announced Habitat in February of last year as a direct response to Apple’s recently-launched iBooks 2. Together, Apple and Amazon have helped accelerate the self-publishing revolution, as iBooks and CreateSpace and Kindle Direct (respectively) have given amateur authors a fast, easy way to publish their own content and distribute it on enormous digital storefronts. ![]() With the rise and maturation of the Web and digital distribution channels, today anyone can create and publish their own book or magazine (or song or album) and share it with the world. Inkling wants to change that, and it’s now taking dead aim at Amazon. Naturally, this has frightened the wits out of publishers, who are now scrambling to find an alternative way to build, market and distribute their digital content without being subjected to the Amazon Squeeze. No one is happier about this transition than Amazon, which became the single largest channel for book purchases in 2012 and saw its market share increase to 27 percent in the second quarter of last year.Īs Amazon has increased its domination digital publishing, it has been able to exercise greater control over the price at which publishers sell their content, which, in turn, helps it to sell more Kindles (and gain market share). eBooks accounted for 22 percent of all book spending in the second quarter of 2012, up 11 percent from the same period in 2011. While traditional publishers and bookstores decline, digital publishing and eBooks are, of course, on the rise. ![]() Barnes and Noble recently announced that it plans to close 20 stores a year over the next decade, and bookstores as a whole closed at a rate of two per day in 2012. Borders was the first big casualty in 2011 and the decline has accelerated since. Book publishers and traditional booksellers are struggling to stay afloat amidst the rising digital tide, and many have been unable to make the transition. Digital technologies have transformed the publishing landscape - just as they did for music - from the way companies distribute content to how we consume it, and our reading habits are fundamentally changing as a result. This won’t come as a surprise, but the publishing industry is in trouble.
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